WHAT'S IN A NAME?

In the mail today, we received a coupon booklet. I immediately ripped this page out for future use at our favorite date night location. We love ourselves some good Costa Vida.
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But then...something else caught my eye. 

Seriously? Is that not the most unfortunate of acronyms...even without purposely splashing it around in bold, fancy font?

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Especially for such a manly store. 

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It's almost as bad as the EVCO House of Hose building we always pass with a snicker. (Yes, we're mature like that.) Who knew garden hose could be so dirty?

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But it doesn't come close to the company name I can't even bring myself to type it is so horribly X-Rated in this context. 

Just protecting the innocent, you see. I shouldn't have even brought it up in the first place.